Nancy Masila, Founder and CEO of Jasiri Network, shares the journey of rebranding the network with brand expert Louis Gathara.
The rebranding was necessary to unify the Jasiri Network brand image and enable it to scale to other spaces.
- The visual identity was a key focus, with the logo drawing inspiration from the Maasai culture and the African diaspora.
- The colour palette was carefully chosen to communicate authority, intelligence, and elegance.
The aim of the rebrand was to improve the brand image, create a unified brand experience, expand the audience reach, improve market position, and have a stronger online presence.
The conversation discusses the importance of a scalable and dynamic visual identity for a brand. It emphasizes the need for a logo that can fit in different spaces and be scaled to different sizes. The sub marks and brand patterns are used to create a cohesive and recognizable brand. The discussion also touches on the importance of typography and fonts in maintaining consistency in brand communication. The use of social media templates and collateral materials is highlighted as essential for effective marketing and communication.
The conversation concludes with the importance of involving the community in the branding process and the value of investing in a professional brand identity. To watch the video click here.
Topics for Discussion
00:00 Introduction and Background of Jusiri Network
03:35 The Rebranding Process: Research and Benchmarking
12:05 Creating a New Brand Mark: Drawing Inspiration from the Maasai Culture
25:12 Choosing the Color Palette: Conveying Authority and Elegance
27:34 The Importance of a Visual Identity System in Branding
32:59 Elements of a Visual Identity: Logo, Color Palette, Typography, and Brand Patterns
35:54 Consistency in Branding: Templates for Social Media and Event Collateral
46:03 Working with a Professional Branding Agency
53:32 The Investment and Payoff of the Rebranding Process
